Our work

Strategy, delivered for Purdue.

Over 80 engagements across a decade, for campus departments, student organizations, and companies working with Purdue students.

Selected work

Featured engagements.

Four recent engagements, from internal product work to athletics, dining operations, and campus research.

PurdueTHINK · Internal
01

ThinkedIN

Our alumni network lived in group chats and personal contacts, and every client pitch was rebuilt from scratch. THINK Internal scoped and built ThinkedIN to fix both.

  • A searchable directory that keeps alumni reachable after graduation
  • A shared library of pitch and project material
  • Scoped, built and shipped by members, start to finish
Product & engineering
KG Unit · Women’s Basketball
02

Getting students into Mackey on a weeknight

Attendance was running well below what the arena holds. The team went after why students stay home, rather than why they ought to turn up.

  • Surveyed students on what actually keeps them away
  • Benchmarked how peer Big Ten programs fill seats
  • Designed game-day campaigns around what came back
Demand & audience growth
Purdue Dining & Culinary
03

Reading the crowd at Wiley

Dining halls were crowding at peak hours as enrollment grew, and the complaints were about queues rather than food.

  • Worked through Occuspace occupancy data hall by hall
  • Paired the numbers with student feedback on wait times
  • Mapped where queues form and what could realistically shift
Data & operations analysis
Purdue RHA
04

Turning campus survey data into prevention strategy

The Residence Hall Association asked for help understanding gender violence data on campus, and for a plan to act on what it showed.

  • Ran data collection and analysis as one workstream
  • Turned the findings into a strategy and implementation plan
  • Focused on campus events that support prevention work
Research & program strategy
Our clients

The university is the client.

Student organizations, administrative offices, academic units, and a handful of Purdue-affiliated ventures. A partial list. New engagements open every semester.

Student organizations · 8
  • Purdue Student Government
  • Engineers Without Borders
  • Purdue Orbital
  • Purdue Engineering Student Council
  • Investment Club
  • Society of Automotive Engineers
  • FYE Student Advisory Council
  • Wheel Rise
Administrative units · 8
  • Purdue Auxiliary Office
  • Counseling & Psychological Services
  • Purdue Memorial Union
  • Purdue Dining
  • LGBTQ+ Center
  • Women in Engineering Program
  • PUSH
  • Campus Planning
Academic units · 7
  • Office of the Provost
  • School of Industrial Engineering
  • EPICS
  • School of Management Council
  • Integrated Business & Engineering
  • Purdue Libraries
  • Undergraduate Academic Advising
Affiliated & external · 8
  • University Innovation Alliance
  • Purdue For Life Foundation
  • Krannert Alumni Association
  • United Airlines Campus Ambassadors
  • Restoration Gateway
  • WellTrack
  • Fisher Scientific
  • Aeoncharge