Stay tuned for more information about this semester’s projects!

Purdue Dining & Culinary aims to enhance student well-being by offering quality dining experiences that foster community. However, rising student populations and increased traffic in certain dining halls, such as Wiley, have led to concerns about wait times and crowding. PurdueTHINK is partnering with Purdue Dining to analyze traffic patterns using occupancy data from Occuspace and student feedback. By examining geographical, temporal, and demographic factors alongside student preferences, the team will deliver actionable solutions to optimize dining operations and improve the student experience.

Purdue Dining & Culinary constantly adapts its menu offerings to reflect evolving student demographics and food trends. Innovations such as themed stations and “restaurant takeovers” offer unique culinary experiences. PurdueTHINK is tasked with creating a systematic approach for gathering student input and identifying key trends, enabling data-driven decisions. The project will integrate considerations like budgeting and diversity into menu redesigns, ensuring the dining halls meet the needs of a diverse and dynamic campus population.

The Purdue Investment Banking Academy (PIBA) equips students with the skills needed to excel in a competitive recruitment process. To stay ahead of peer institutions, PIBA seeks to enhance its programming through research-backed strategies. PurdueTHINK will conduct a comprehensive competitive analysis of similar clubs nationwide, propose strategic program enhancements, and establish data pipelines for future innovation. These efforts will help PIBA maintain its reputation as a leading resource for aspiring investment bankers at Purdue.

The Data Mine, Purdue’s data science learning community, continues to grow, producing an expanding network of alumni. To maintain meaningful connections for partnerships, funding, and mentorship, The Data Mine seeks a robust alumni database. PurdueTHINK will develop a scalable solution to populate and organize alumni contact information while improving database infrastructure for seamless access. This initiative will ensure The Data Mine remains connected to its alumni as its influence grows within Purdue and beyond.

The CARES Hub supports the mental health of Purdue’s engineering students through professional and peer counseling services. To expand its impact, the hub seeks a research-based growth strategy, success metrics, and tools for data collection. PurdueTHINK will design a structured approach to enhance CARES’ operational effectiveness, increase engagement through targeted marketing, and elevate student awareness of its resources. This work will help CARES Hub become a cornerstone of mental health support for engineering students at Purdue.

BoilerBookings, now rebranding as Jumpseat, simplifies travel planning for students. As the startup prepares for market entry, it seeks to scale its operations and maximize its impact. PurdueTHINK will develop a comprehensive expansion strategy, focusing on consumer research, market entry, and internal restructuring. By building data pipelines and analyzing key markets, the team will provide a roadmap for Jumpseat’s growth, positioning it as a leading travel solution for students nationwide.

The Purdue University Student Health Center (PUSH) stands as the central healthcare hub on campus, naturally positioning it as the top preference for students needing medical assistance. Acknowledging the layout of their facilities, PUSH has recognized the challenges students encounter while navigating their premises and wants PurdueTHINK’s assistance in performing an overhaul of their entire navigation system. In Fall 2023 they collaborated with PurdueTHINK to analyze the system and generate a list of recommendations for changes to be made.

This upcoming semester, it is PurdueTHINK’s job to expand upon the previously provided recommendations to provide PUSH with a detailed implementation strategy along with specific designs and tools to be used throughout the implementation. Throughout the process of implementing a costly and widespread project like this, there can be a lot of steps and roadblocks that the implementation plan should address as best as possible. By the end of the semester, PUSH should have all the materials needed to seamlessly carry out the implementation from start to finish.

Purdue Pilots, Inc. takes flight at the heart of Purdue University Airport, soaring as a dynamic student-run flying club. Established in 1956, this aviation institution has proudly ushered over 5000 aviators from diverse backgrounds, including students, faculty, staff, and dedicated alumni, into the realm of aviation. With a steadfast commitment to accessibility, Purdue Pilots, Inc. aims to eliminate financial barriers, enabling enthusiasts to embark on their airborne dreams.

Amid its rich history, Purdue Pilots, Inc. has encountered uncertainty regarding its long-term goals. The organization recognizes the need to determine the vital metrics guiding its journey towards success. PurdueTHINK has been entrusted in encoding short-term and long-term strategies that not only align with Purdue Pilots' goals, but also paves the way for a real-time benchmarking system. This system empowers Purdue Pilots, Inc. with the capability to make informed decisions swiftly, further propelling them towards aviation excellence.

InnovateHer Hackathon, an innovative initiative started by PSG, is a hackathon event tailored to provide an inclusive space for women in STEM. Acknowledging the need for diversity, InnovateHer challenges the conventional norms of male-dominated hackathon spaces. Operating presently as a temporary initiative, InnovateHer aims to transition strategically into a permanent student organization, seeking to expand its impact within Purdue University's STEM community.

With their upcoming event approaching in just over a month, the InnovateHer board, focused on short-term goals, has entrusted PurdueTHINK to strategically plan for their long-term impact and sustainability. At the heart of this transition lies the challenge of formalizing its SAO (Student Activities and Organizations) status and organizational structure. Beyond the official registration and structure, this transition also requires the social and cultural establishment of the event in Purdue’s community. Additionally, we are tasked with crafting a robust growth strategy that will empower InnovateHer to navigate its expansion, ensuring a sustained impact within Purdue University.

PurdueTHINK has been tasked by Purdue’s RHA to create and process data on gender violence on campus. To do this, the project was broken down into two parts: data collection & analytics, and strategy & implementation. The entire project works to utilize this data to give the best strategy recommendation on the implementation and facilitation of on campus events that work to prevent interpersonal violence on the basis of gender on Purdue’s campus.

The year long project has two set milestones. The first, being data collection, processing and analytics. The team created in collaboration with Purdue’s IDA+A a survey that measures how students feel, interact with, and witness gender violence on campus. This survey will be sent to all 41,000 students on Purdue’s campus.

The second half of this project deals with strategy and implementation. By utilizing the data collected in part one, the team is able to create the structure needed to build a strategy that targets where Purdue students need the most help either in education, resources, or other interpersonal aids to better help prevent gender violence on campus.

PurdueTHINK, one of Purdue's premier consulting organizations, has experienced unprecedented growth in recent years, witnessing a surge in both external interest and internal members and resources. This surge presents a unique challenge as we strive to maintain the efficiency and quality of our internal operations. In response to this dynamic environment, we have initiated an internal project aimed at optimizing our club's operations to accommodate the growth while ensuring a seamless and high-quality experience for our members.

Purdue Student Government (PSG) lies at the heart of Purdue, fostering connections between students at Purdue University while employing diverse channels to actively engage with the student body. Whether setting up informative tables across campus, organizing special events, or maintaining a digital presence through newsletters and emails, PSG is dedicated to creating meaningful interactions. Additionally, the PSG office spaces within the Krach Leadership Center are also a key aspect of PSG’s engagement with the students of Purdue.

However, despite PSG's initiatives, there is still much room for growth regarding two pivotal challenges. Firstly, there's a noticeable lack of engagement on PSG's non-social media digital platforms, such as email and BoilerLink, posing a barrier to effective communication with the student body. Secondly, despite acquiring the space in Krach, there's a need to amplify awareness, usage, and foot traffic within these physical locations. This project aims to rejuvenate digital engagement and optimize the utilization of PSG's physical spaces, ensuring a more impactful and inclusive connection with the Purdue student body.

The PUSH Navigation Project, undertaken in partnership with the Purdue University Health Center (PUSH), aims to refine and improve their existing signage system for more intuitive navigation. We've recognized potential areas of enhancement in the current setup and are in the process of understanding the underlying causes of these navigational challenges.

Our team has developed a benchmarking tool to assess the efficiency of the current pathways within the building. Additionally, we are gathering insights from patient feedback to better understand their experiences. Armed with this data, our goal is to implement a navigation system that offers both precision and clarity, thereby improving the overall visitor experience.

The Purdue School of Entrepreneurship project aims to help the school manage its alumni database more effectively. Specifically, PurdueTHINK is exploring ways to collect alumni data while respecting privacy, as well as building a robust database to draw from for social media engagement and university rankings.

Our project uses technologies like Selenium and Google API to parse LinkedIn and identify alumni for outreach. The team is also improving current surveys sent to alumni to create an immediate solution for engaging recent graduates and establishing a solid structure for the school going forward.

We are excited to introduce our project to elevate Purdue University’s Academic Advising Department’s visibility and desirability for qualified candidates. Our mission is to emphasize the unique value of advising at Purdue, strategically crafting engaging job posts, an impactful landing page, and an informative video that showcases life at Purdue and the fulfilling role of an advisor.

The landing page will offer an authentic and dynamic experience with hyperlinks to explore Purdue life, benefits of advising, available majors, and access to the student and advisor surveys. Our goal is to attract a diverse pool of advisors who can shape the future STEM and other professionals while fostering an in-person advising experience, professional development, and a strong student-advisor partnership.

PurdueTHINK has been tasked by Purdue’s RHA to create and process data on gender violence on campus. To do this, the project was broken down into two parts: data collection & analytics, and strategy & implementation. The entire project works to utilize this data to give the best strategy recommendation on the implementation and facilitation of on campus events that work to prevent interpersonal violence on the basis of gender on Purdue’s campus.

The year long project has two set milestones. The first, being data collection, processing and analytics. The team created in collaboration with Purdue’s IDA+A a survey that measures how students feel, interact with, and witness gender violence on campus. This survey will be sent to all 41,000 students on Purdue’s campus.

The second half of this project deals with strategy and implementation. By utilizing the data collected in part one, the team is able to create the structure needed to build a strategy that targets where Purdue students need the most help either in education, resources, or other interpersonal aids to better help prevent gender violence on campus.

The Purdue THINK Internal Strategy project aims to develop a long-term strategic plan that will address how our club will remain a leading and impactful student organization. In recent semesters, our club has faced a surge in student interest, leading to an intensified competitive landscape. This leaves us with ample opportunity to strategically position ourselves moving forward.

We have developed a benchmarking method to gain a better understanding of where we stand compared to our peers. We have looked into the internal operations of our club to determine where we are flourishing and where we could grow. With this information, we are developing a strategy to determine where our organization stands and plan where we want to go.

The Amplified Sciences Venture project, partnered with Amplified Sciences, aims to refine and increase process management and workflow efficiencies at our client’s diagnostic laboratory by evaluations and recommendations of third-party lab management software. Specifically, Amplified Sciences has partnered with PurdueTHINK consultants to research, evaluate and recommend Lab Information Systems/Lab Information Management Systems (LIS/LIMS) to the client. The team performed market research and technical research - including features, capabilities, and shortcomings - of LIS/LIMS to compile a Weighted Decision Matrix, which is then used to compare and recommend the highest-scored LIS/LIMS to the client.

At the end of the project, not only did our client received 3 recommendations of LIS/LIMS that best suit the company's need, she also received a list of 10 highest-ranked LIS/LIMS, with detailed descriptions on their features and shortcomings.

Elisyan Wealth Ventures Ltd is a fintech startup specialized in wealth and financial management.

The PurdueTHINK team has been engaged by Elysian Wealth to develop a comprehensive Go-To-Market (GTM) strategy for an international finance asset application. The client has specifically requested that the strategy address the challenges present in the current market to ensure the application's successful launch. Additionally, our UX/UI design team has been tasked with enhancing the application's user interface to make it more appealing to potential customers.

The PUSH Records Project aims to help the Purdue University Student Health Service (PUSH) be more efficient and consistent with Patient Medication Information Collection. Specifically, PurdueTHINK is addressing the challenge of translating international medication to medication that is better understood and recognized by our healthcare professionals.

This project is being executed by conducting a comparative analysis between two drug databases, namely Lexicomp and Micromedex. Specifically, the team is using Benchmarking, Surveying, and Usability Testing to come up with a data-driven Weighted Decision Matrix, for the formulation of a final database to recommend and implement for PUSH.

PurdueTHINK collaborated with Purdue Libraries to create a comprehensive marketing strategy and user interface (UI) enhancement plan for Occuspace, an occupancy tracking software that caters to the needs of students.

The marketing strategy involved gathering student insights through surveys and benchmarking to determine the optimal approach for promoting Occuspace effectively to the target audience. Simultaneously, the team developed an innovative web development program as part of the UI development phase to showcase key capacity components in Purdue's libraries. Additionally, the team provided valuable recommendations on the app naming convention and setup, aimed at improving the user experience.

PurdueTHINK partnered with Socrash.AI, a cutting-edge artificial intelligence (AI) company, to help the company streamline its marketing efforts, gain new customers, and identify new niche markets to break into.

The PurdueTHINK team dove into different applications of AI, specifically how it can be used to improve marketing strategies and identify new opportunities for growth. They also analyzed successful companies that have taken existing ideas and expanded them into new markets and languages, in order to help Socrash.AI replicate their success.

PurdueTHINK has been tasked with researching potential locations for an expansion of Refinery46 coworking spaces. Our team has compiled a list of properties that align with the mission statement of our client.

The mission of Refinery46 is to create a culture of motivated, locally owned companies confident to invest in their growth and humble to learn from others. Through our recommendations, we will give our client all the research and resources to replicate the initial success of Refinery46 at a second location.